Private Label Shirt Manufacturing: What It Means and How It Works for Your Brand
What is Private Label Shirt Manufacturing?
What is Private Label Shirt Manufacturing?
Private label shirt manufacturing refers to the process of producing garments in this case, shirts under a manufacturer’s facilities but branded with your own company name, logo, and label. Unlike traditional wholesale or white-label products, private label items are customized for your brand from the ground up.
This model allows fashion startups, boutique labels, and online retailers to sell their own shirt designs without owning a factory.
Simply put: You bring the brand, we handle the production.
Who Uses Private Label Shirt Manufacturing?
You don’t need to be a fashion giant to use private label production. Common users include:
Online fashion startups
Boutique retailers
Streetwear brands
Corporate merch lines
Event or influencer-led collections
Subscription box curators
It’s a perfect fit for anyone looking to build a unique shirt product without investing in full-scale manufacturing.
Why Fashion Brands Choose Private Label Shirts
Fashion is about identity. Private label gives you:
Brand Control: Design, label, and story — it’s all yours.
Flexibility: Test new styles with low minimum orders.
Speed to Market: Launch products quickly.
Scalability: Start small, scale when ready.
Exclusivity: No one else sells what you do.
With private label, your products are truly yours, not copied or bought off a shelf.
The Sartello Approach to Private Label Manufacturing
At Sartello, we specialize in high-quality private label shirt production for small and medium fashion businesses. Our approach is built on:
Over 10 years of shirt-making experience
In-house pattern and sample development
Premium fabrics like cotton, linen, modal
Low MOQs starting from just 200 pcs
Reliable lead times of 2–4 weeks
Custom labeling, grading, and packaging
We don’t just deliver products — we build partnerships.
The Step-by-Step Private Label Process
Here’s what it looks like to produce your own shirt line:
Initial Inquiry
You tell us your idea, style, target market, and timeline.Tech Pack / Design Submission
Provide a sketch or we can help you create one.Fabric Selection
Choose from our library or request sourcing.Sample Development
We create a prototype shirt.Approval & Feedback
You test, fit, and approve the sample.Bulk Production
We manufacture based on the approved specs.Quality Control & Packing
Every shirt is checked and packed per your instructions.Shipping
Fast and secure shipping to your destination.
Customization Options Available
From tags to trims, Sartello offers extensive personalization:
Neck labels
Hang tags
Button styles
Pocket placements
Color matching
Embroidery or print options
You’ll be able to create a shirt that speaks your brand’s language — not just a generic fit.
MOQ Requirements and Why They Matter
Sartello offers low minimum order quantities starting at 200 pcs per style/color — ideal for brands testing a new collection or starting out.
Low MOQs mean you don't need to overstock, and can adapt to market feedback faster.
How Sartello Supports Small to Medium Brands
We know the early stages are crucial. That’s why Sartello provides:
One-on-one consultation
Sampling guidance
Flexible production slots
Supportive communication (English-speaking team)
Custom solutions for scaling
We’re not just a supplier — we’re your growth partner.
Common Challenges (and How to Overcome Them)
Concerned about quality?
→ We provide samples and strict QC at every stage.
Not sure about sizing?
→ Our team helps with grading and size charts.
Worried about commitment?
→ With low MOQs, you can test small before going big.
Shipping issues?
→ Sartello ships internationally with trusted logistics partners.
Timeline: How Long Does It Take?
A standard production timeline looks like this:
Sampling: 7–10 working days
Bulk Production: 2–4 weeks depending on volume
Shipping: 5–10 days based on region
That’s a full shirt line ready in under 6 weeks.
Sustainability in Private Label Production
We offer sustainable fabric choices and ethical labor standards. By producing in Turkey, Sartello minimizes carbon footprint and ensures fair working conditions.
Ask about our organic cotton and eco-packaging options.
Quality Control and Brand Consistency
Every shirt is inspected multiple times:
Fabric quality
Stitch strength
Size accuracy
Label placement
Final pressing and packing
This ensures every batch meets your brand’s standards — and your customer’s expectations.
Frequently Asked Questions
What is the MOQ for private label shirts?
200 pcs per style/color.
Can I order multiple sizes in the same batch?
Yes, size breakdowns are part of the grading process.
What fabric options do you offer?
Cotton, linen, modal, cotton-linen blends, poplin, satin, and more.
Can I send my own label design?
Absolutely — we produce and attach your custom labels.
Do you offer sampling before production?
Yes, sample development is included in the process.
Is private label manufacturing expensive?
Compared to launching your own factory, it’s a fraction of the cost.
Final Thoughts: Is Private Label Right for You?
If you want to launch a shirt collection under your own brand, private label manufacturing is the smart, scalable solution. It offers you control, speed, and identity — without the hassle of production.
And with Sartello, you get a partner that understands growing brands.
📩 Contact us today to start your private label journey with Sartello.
Your shirts. Your brand. Our expertise.
